Job Description:

A Graphic Designer working with a Tour Product Development Manager plays a critical role in creating visually appealing materials that support the promotion and packaging of tourism products and services. This position involves collaborating with the Product Development Manager to bring tour concepts to life, ensuring that marketing collateral aligns with the brand and appeals to the target audience.

Responsibilities and Duties:

Design and Visual Conceptualization Develop visually compelling marketing materials such as brochures, flyers, social media posts, and digital advertisements to promote tour packages and experiences. Collaborate with the Tour Product Development Manager to understand the unique selling points and themes of each tour and translate them into engaging visuals. Create brand-consistent design elements for website landing pages, email campaigns, and promotional content that highlight tour features and customer benefits. Brand and Identity Development Ensure all design work aligns with the brand guidelines and visual identity of the tourism company. Assist in developing a cohesive look and feel for new tour products, including logo design, typography, color schemes, and image selection. Content Creation and Storytelling Support the storytelling aspect of each tour package by creating infographics, maps, itineraries, and custom icons that enhance customer understanding and appeal. Edit and enhance images and videos for use in promotional materials, focusing on customer engagement and destination appeal. Market Research and Trend Analysis Stay updated on industry trends in travel and tourism design to ensure promotional materials are relevant, modern, and engaging. Collaborate with the Product Development Manager to analyze customer feedback on design elements and make necessary adjustments for future campaigns. Collaboration and Project Management Work closely with the Tour Product Development Manager and marketing team to meet project deadlines and maintain consistency across channels. Communicate effectively to understand design requirements and ensure a smooth, iterative design process, with the ability to take constructive feedback and adapt as necessary. Digital Design and UI/UX Design user-friendly interfaces and layouts for tour-related digital platforms, enhancing the customer experience on websites and mobile applications. Ensure that the visual layout is optimized for usability, accessibility, and conversion, assisting customers in navigating products seamlessly. Print and Digital Production Prepare final designs for both print and digital production, ensuring high-quality and consistency across different media platforms. Coordinate with printing and production teams to ensure materials are produced accurately and on schedule.

Required Experience, Skills and Qualifications:

Bachelor’s degree in Graphic Design, Visual Arts, or a related field. Proven experience in graphic design, ideally within the travel, tourism, or hospitality industry. Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign). Knowledge of UI/UX principles, web design, and basic HTML/CSS is a plus. Strong attention to detail, creativity, and the ability to work within brand guidelines. Excellent communication skills and the ability to collaborate effectively with cross-functional teams. Key Skills: Creativity and Artistic Sense: Ability to think outside the box and design visually compelling content that resonates with travelers. Technical Proficiency: Skilled in using design software and tools for both print and digital design. Branding and Marketing Understanding: Knowledge of tourism marketing trends and how to apply them in design. Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously. Adaptability and Flexibility: Comfortable with receiving feedback and adapting designs as needed.